• Day-to-day marketing lead for Premier Padel, providing strategic direction while pushing the creative boundaries via integrated marcomms activation.
• Lead all Premier Padel calendar communications activity (campaigns, announcements, Finals promotion, paid media, asset development), leading our Digital Content and working with our Partnership Managers to raise awareness, engagement and grow audiences to drive value and support revenue targets.
• Execute marketing campaigns with excellence, working with cross-functional project teams to deliver against the strategy and hit key business and brand metrics through activation.
• Execute PR and communications plans to connect with and engage key audiences, with experience of managing agencies.
• Working with the CEO, General Manager and Commercial Director across strategic planning – for Premier Padel, the Qatar Airways Premier Padel Tour, the Qatar Airways Premier Padel Finals, digital products & channels (website, app and social media) and partner & broadcaster activity (inc. driving viewership).
• Develop the Premier Padel brand including brand planning, brand identity and values.
• Managing the Content and Digital teams, and digital content agency.
• Work closely with the commercial team (partnerships sales, partnerships management, licensing & broadcast) to ensure all mutual objectives are met.
• Own and effectively manage agency relationships across creative, content and media to optimise processes, drive creative output and deliver value for the organisation.
• Financial responsibility for the annual Premier Padel marketing budget and approved campaign budgets.
• Regular reporting and updates for senior Premier Padel stakeholders, and wider business when required.

• Marketing and consumer brand management experience, with demonstrable understanding of commercial dynamics and knowledge of digital marketing landscape.
• Track record in designing and executing brand/marketing plans for consumer brands.
• Experience and understanding of a sporting press office and media management.
• Work with digital products, analytics and research to drive actionable insights.
• Experience in leading a team, working independently and balancing individual / collective workload. Evidence of having mentored and developed junior colleagues.
• Demonstrated ability of having formed strong collaborative relationships to deliver complex, international projects.
• Strong written and verbal communicator with experience with all levels of stakeholders.
• Navigating complex challenges – problem-solving, standing alone and dealing with ambiguity.
• Ability to manage external agencies to deliver at pace and scale.
• Experience building excellent working relationships and dealing with senior stakeholders, both internally and externally.
• Strong organisational skills, with ability to work and deliver under pressure.
• Excellent planning, prioritisation and time management skills.
• Ability to adapt to meet changing priorities.
• Native-level English, with fluency in other languages a bonus.

Premier Padel, founded in 2022, showcases the best players in the world, playing in iconic cities across the globe, bringing padel to new audiences in venues and on international TV, driving commercial success and inspiring people to take part. Premier Padel is governed by the International Padel Federation, the sport’s governing body, and supported by the Professional Padel Association (men) and the International Padel Players Association (women). There is a shared ambition delivering a competition that gives padel the optimal platform to grow and take its place amongst the world’s most popular sports, eventually becoming an Olympic sport.

In 2022, Premier Padel hosted 8 tournaments, there were a further 6 in 2023, and the full tour will be established in 2024 with 25 tournaments comprised of Majors (4), P1 (11), P2 (9) and Tour Finals. These tournaments will take place across Europe, LATAM, and MENA.

• Working for Premier Padel will mean you are part of a new team and will be integral to the future growth of the tour in the world’s fastest growing sport. An exciting and challenging role within a changing, dynamic and fast-growing sports organisation.
• Full-time role working Monday to Friday from our London office, with frequent international travel.
• Attractive benefits and a competitive salary for the right candidate.